{"id":25152,"date":"2024-04-26T06:59:10","date_gmt":"2024-04-26T06:59:10","guid":{"rendered":"https:\/\/filmvilnius.com\/?p=25152"},"modified":"2026-04-28T09:18:22","modified_gmt":"2026-04-28T07:18:22","slug":"prodiuseris-ramojus-petraukas-kuo-projektas-sudetingesnis-tuo-man-idomiau","status":"publish","type":"post","link":"https:\/\/filmvilnius.com\/lt\/prodiuseris-ramojus-petraukas-kuo-projektas-sudetingesnis-tuo-man-idomiau\/","title":{"rendered":"Prodiuseris Ramojus Petrauskas: \u201eKuo projektas sud\u0117tingesnis, tuo man \u012fdomiau\u201c"},"content":{"rendered":"\n

Ramojus Petrauskas televizijoje atsid\u016br\u0117 vos \u0161e\u0161iolikos, ilgainiui tapo \u201eMTV Baltics<\/strong>\u201c prodiuseriu, o \u0161iandien s\u0117kmingai dirba reklamos srityje. <\/strong>\u201e<\/strong>Kuo projektas sud\u0117tingesnis, kompleksi\u0161kesnis, tuo man \u012fdomiau<\/strong>\u201c, <\/strong>\u2013<\/strong> teigia R. Petrauskas. Jo profesiniame kelyje <\/strong>\u2013<\/strong> daugiau nei 400 reklam\u0173, pelnytas Kan\u0173 li\u016bt\u0173 <\/strong>\u201e<\/strong>Grand Prix<\/strong>\u201c apdovanojimas ir tokie klientai kaip <\/strong>\u201e<\/strong>Cartier<\/strong>\u201c, BMW, <\/strong>\u201e<\/strong>Kinder<\/strong>\u201c, <\/strong>\u201e<\/strong>Ariel<\/strong>\u201c, <\/strong>\u201e<\/strong>Honda<\/strong>\u201c, <\/strong>\u201e<\/strong>Volvo<\/strong>\u201c ar <\/strong>\u201e<\/strong>Penny<\/strong>\u201c.<\/p>\n\n\n\n

\u2013 Ramojau, papasakokite, kaip prad\u0117jote darb\u0105 reklamos srityje.<\/strong><\/p>\n\n\n\n

\u2013 Reklamos srityje atsiradau labai nat\u016braliai, pirmoji pa\u017eintis prasid\u0117jo vos \u0161e\u0161iolikos met\u0173. \u012esitraukiau \u012f paaugli\u0173 televizijos laid\u0173 filmavimus, ilgainiui tapau \u201eMTV Baltics\u201c prodiuseriu. Visko i\u0161mokau per praktin\u0119 patirt\u012f \u2013 i\u0161 prad\u017ei\u0173 tr\u016bko \u017eini\u0173 apie \u012frang\u0105, skirtingus filmavimo komandos vaidmenis, ta\u010diau smalsumas paskatino pilnai pasinerti \u012f proces\u0105. \u0160ioje kelion\u0117je pad\u0117jo pasitik\u0117jimas savo nuojauta ir pagarba kiekvienam komandos nariui. <\/p>\n\n\n\n

\u2013 Kas prodiuserio profesijoje jus patrauk\u0117, sudomino?<\/strong><\/p>\n\n\n\n

\u2013 Kuo projektas sud\u0117tingesnis, kompleksi\u0161kesnis, tuo man \u012fdomiau. Tai beveik priklausomyb\u0117. Mane motyvuoja noras priimti naujus i\u0161\u0161\u016bkius ir juos \u012fveikti. Siekiu dirbti tokiuose projektuose, kurie meta k\u016brybin\u012f i\u0161\u0161\u016bk\u012f ir teigiamai prisideda prie reklamos sektoriaus vystymo. <\/p>\n\n\n\n

\"\"
Asmeninio archyvo nuotr.<\/figcaption><\/figure>\n\n\n\n

\u2013 Kokius did\u017eiausius poky\u010dius filmavimo aik\u0161tel\u0117je per visus \u0161iuos metus pasteb\u0117jote?<\/strong><\/p>\n\n\n\n

\u2013 Pagrindinis pokytis \u2013 po\u017ei\u016bris \u012f kolegas. Anks\u010diau filmavimo aik\u0161tel\u0117je buvo stipriai jau\u010diama hierarchija, nepagarba \u017eemesnei pozicijai. Svarbu diegti supratim\u0105, kad svarb\u016bs yra visi komandos nariai. Pastebiu, kad nemaloni\u0173 \u017emoni\u0173 \u0161iame sektoriuje lieka vis ma\u017eiau \u2013 pati rinka pradeda juos atmesti.<\/p>\n\n\n\n

\u2013 Kuo darbas reklamose skiriasi nuo, pavyzd\u017eiui, darbo kine?<\/strong><\/p>\n\n\n\n

\u2013 I\u0161 ties\u0173, yra daug pana\u0161um\u0173, nes tiek komandos strukt\u016bra, tiek komandoje dirbantys \u017emon\u0117s yra tie patys, kurie dirba ir prie kino projekt\u0173. Reklamos k\u016brimas trunka trumpiau, visai kitas darbo greitis, tad skiriasi ir streso lygis. Filmas gali b\u016bti kuriamas m\u0117nesius ar net metus, ta\u010diau jei reklamai skiriamas visas m\u0117nuo, tai jau skaitosi tikrai ilgas laiko tarpas. <\/p>\n\n\n\n

\u2013 Kokie did\u017eiausi \u0161io darbo i\u0161\u0161\u016bkiai? <\/strong><\/p>\n\n\n\n

\u2013 Pagrindiniai prodiuserio darbo i\u0161\u0161\u016bkiai \u2013 suvaldyti daugyb\u0119 proces\u0173, suprasti skirtingas pozicijas, pakelti nema\u017e\u0105 streso lyg\u012f. Prodiuseris ne\u0161a atsakomyb\u0119 ne tik u\u017e vis\u0105 filmavimo komand\u0105, bet ir u\u017e klient\u0105. Manau, kad gero prodiuserio savyb\u0117s apima lyderyst\u0119, geb\u0117jim\u0105 komandoje sukurti pasitik\u0117jimo ir saugumo jausm\u0105.<\/p>\n\n\n\n

Apskritai ma\u017e\u0173 ir dideli\u0173 i\u0161\u0161\u016bki\u0173 \u012fvyksta kiekviename projekte. Pavyzd\u017eiui, syk\u012f reklam\u0105 filmavome viduryje e\u017eero, tam reik\u0117jo bent 5 laiv\u0173, ta\u010diau laivybos sezonas dar nebuvo atidarytas. Teko skaityti ir analizuoti daugyb\u0119 \u012fstatym\u0173, kurie leist\u0173 filmavim\u0105 \u012fvykdyti legaliai. <\/p>\n\n\n\n

Vis atsiranda koki\u0173 nors detali\u0173, kuriomis reikia pasir\u016bpinti. <\/p>\n\n\n\n

\"\"
Asmeninio archyvo nuotr.<\/figcaption><\/figure>\n\n\n\n

\u2013 Kod\u0117l Lietuv\u0105 ir Vilni\u0173, kaip filmavimo lokacij\u0105, pasirenka pasauliniai preki\u0173 \u017eenklai? K\u0105 galime jiems pasi\u016blyti?<\/strong><\/p>\n\n\n\n

\u2013 Mes turime nuostabi\u0173 talent\u0173 \u2013 auk\u0161to lygio dailininkai, stilistai, technikai, kameros departamentas, kuriais tikrai galime did\u017eiuotis. Jie ne tik talentingi, bet ir norintys dirbti. Deja, mes neturime dideli\u0173 studij\u0173, negalime pasigirti tokiomis \u012fsp\u016bdingomis lokacijomis kaip piet\u0173 \u0161alys, turime labai daug blogo oro, o kainos, palyginus su konkurentais, kyla labai greitai. Tiek film\u0173, tiek reklam\u0173 gamintojai tai tikrai jau\u010dia. <\/p>\n\n\n\n

\u2013 Galb\u016bt Vilniuje turime kinematografi\u0161k\u0173, i\u0161skirtini\u0173 viet\u0173, kurios itin da\u017enai fig\u016bruoja u\u017esienio reklamose?<\/strong><\/p>\n\n\n\n

\u2013 K\u016br\u0117jams \u012fdomus m\u016bs\u0173 senamiestis, nes jis n\u0117ra vienodos stilistikos. Skirtingose reklamose jo vaizdai nesikartoja, kiekvienas re\u017eisierius \u012f\u017evelgia vis ka\u017ek\u0105 kito. Kartais patys nesuprantame, kod\u0117l pasirinkta b\u016btent viena ar kita lokacija, nes turime asociacij\u0173, prisiminim\u0173, galb\u016bt vieta neatrodo pakankamai \u012fsp\u016bdinga. Visgi galutinis rezultatas d\u017eiugina. <\/p>\n\n\n\n

Taip pat reklamoms svarb\u016bs, aktual\u016bs ir patraukl\u016bs naujieji rajonai \u2013 verslo centrai, Paupys. B\u016btent jie mums padeda atve\u017eti daugiau automobili\u0173 reklam\u0173, daugiau pasaulini\u0173 \u017evaig\u017ed\u017ei\u0173, o tai ne\u0161a visokeriop\u0105 naud\u0105 visai industrijai. <\/p>\n\n\n\n

\u2013 Koks filmavimas per \u0161iuos metus \u012fsimin\u0117 labiausiai?<\/strong><\/p>\n\n\n\n

\u2013 \u012esimin\u0117 pranc\u016bz\u0173 juvelyrini\u0173 dirbini\u0173 gamintojos \u201eCartier\u201c filmavimas, kuriame dalyvavo vir\u0161 200 \u017emoni\u0173, buvo naudojama did\u017eiul\u0117 dekoracija, pasirod\u0117 pasaulinio garso aktor\u0117. Taip pat \u012fsimin\u0117 \u201ePenny\u201c reklama \u2013 su re\u017eisieriumi Marcus Ibanez \u0161i\u0105 reklam\u0105 filmavome Vilniuje, studijoje, kur suk\u016br\u0117me interjer\u0105 su daugybe kambari\u0173. \u0160i kampanija \u201eKan\u0173 li\u016btuose\u201c laim\u0117jo ir pagrindin\u012f vaizdo meno gamybos kategorijos \u201eGrand Prix\u201c, o tai \u2013 auk\u0161\u010diausias \u012fmanomas \u012fvertinimas. <\/p>\n\n\n\n

\"\"
Asmeninio archyvo nuotr.<\/figcaption><\/figure>\n\n\n\n

\u2013 J\u016bs\u0173 nuomone, ar pavyksta k\u016br\u0117jams s\u0117kming\u0173 reklam\u0173 pagaminti lietuvi\u0161kiems preki\u0173 \u017eenklams?<\/strong><\/p>\n\n\n\n

\u2013 Lietuvoje tikrai pavyksta sukurti kokybi\u0161k\u0173 reklam\u0173, jos turi nema\u017e\u0105 biud\u017eet\u0105. Visgi, mano nuomone, anks\u010diau ger\u0173 reklam\u0173 buvo daugiau. Kokia to prie\u017eastis pasakyti negaliu, bet galb\u016bt tai tampa per brangu, o gal kei\u010diasi laikmetis, skonis?<\/p>\n\n\n\n

\u2013 Kok\u012f ry\u0161\u012f siekiate u\u017emegzti su savo klientais?<\/strong><\/p>\n\n\n\n

\u2013 Manau, kad s\u0117kmingas prodiuserio ir kliento santykis tur\u0117t\u0173 b\u016bti paremtas nuo\u0161irdumu, atvirumu ir noru nesibaiminant kartu spr\u0119sti problemas. <\/p>\n\n\n\n

\u2013 Kas svarbiausia norint sukurti ger\u0105 reklam\u0105? <\/strong><\/p>\n\n\n\n

\u2013 Net ir gera id\u0117ja neduos rezultat\u0173, jei jai bus neskiriama finans\u0173, laiko ir d\u0117mesio. <\/p>\n\n\n\n

\u2013 D\u0117koju u\u017e pokalb\u012f.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ramojus Petrauskas televizijoje atsid\u016br\u0117 vos \u0161e\u0161iolikos, ilgainiui tapo \u201eMTV Baltics\u201c prodiuseriu, o \u0161iandien s\u0117kmingai dirba reklamos srityje. \u201eKuo projektas sud\u0117tingesnis, kompleksi\u0161kesnis, tuo man \u012fdomiau\u201c, \u2013 teigia R. Petrauskas. Jo profesiniame kelyje \u2013 daugiau nei 400 reklam\u0173, pelnytas Kan\u0173 li\u016bt\u0173 \u201eGrand Prix\u201c apdovanojimas ir tokie klientai kaip \u201eCartier\u201c, BMW, \u201eKinder\u201c, \u201eAriel\u201c, \u201eHonda\u201c, \u201eVolvo\u201c ar \u201ePenny\u201c. \u2013 […]<\/p>\n","protected":false},"author":6,"featured_media":25153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[161,100],"tags":[],"class_list":["post-25152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviu","category-su-veidais"],"acf":[],"yoast_head":"\nProdiuseris Ramojus Petrauskas: \u201eKuo projektas sud\u0117tingesnis, tuo man \u012fdomiau\u201c - Vilnius film office<\/title>\n<meta name=\"description\" content=\"Ramojus Petrauskas televizijoje atsid\u016br\u0117 vos \u0161e\u0161iolikos, ilgainiui tapo \u201eMTV Baltics\u201c prodiuseriu, o \u0161iandien s\u0117kmingai dirba reklamos srityje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/filmvilnius.com\/lt\/prodiuseris-ramojus-petraukas-kuo-projektas-sudetingesnis-tuo-man-idomiau\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prodiuseris Ramojus Petrauskas: \u201eKuo projektas sud\u0117tingesnis, tuo man \u012fdomiau\u201c - 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